{"id":18372,"date":"2025-10-23T13:26:37","date_gmt":"2025-10-23T16:26:37","guid":{"rendered":"https:\/\/oficialnoticias.com\/?p=18372"},"modified":"2025-10-23T13:26:42","modified_gmt":"2025-10-23T16:26:42","slug":"olimpa-2026-oferecera-reconhecimento-oficial-para-empresas-por-acoes-socioambientais","status":"publish","type":"post","link":"https:\/\/oficialnoticias.com\/?p=18372","title":{"rendered":"OLIMPA 2026 oferecer\u00e1 reconhecimento oficial para empresas por a\u00e7\u00f5es socioambientais"},"content":{"rendered":"<p><\/p>\n<div>\n<p>O <bsp-link-enhancement><br \/>\n    <span class=\"LinkEnhancement\"><a class=\"Link\" href=\"https:\/\/www.fiemg.com.br\/olimpa\/\" target=\"_blank\" title=\"OLIMPA \" rel=\"noopener\">OLIMPA <\/a><\/span><\/bsp-link-enhancement>\u00e9 um programa que une empresas, comunidades e governos em a\u00e7\u00f5es socioambientais, esportivas e educativas, com o objetivo de promover sustentabilidade, engajamento corporativo e impacto positivo nos territ\u00f3rios onde as ind\u00fastrias est\u00e3o inseridas.<\/p>\n<p>A iniciativa, organizada pelo Instituto Euvaldo Lodi (IEL) em parceria com o Servi\u00e7o Social da Ind\u00fastria (Sesi), a Federa\u00e7\u00e3o das Ind\u00fastrias do Estado de Minas Gerais (FIEMG), a Secretaria de Estado de Meio Ambiente e Desenvolvimento Sustent\u00e1vel de Minas Gerais (SEMAD), sindicatos e prefeituras locais, convida as empresas a atuarem diretamente na preserva\u00e7\u00e3o ambiental e na educa\u00e7\u00e3o das comunidades, oferecendo ainda o <b>Selo Sustentabilidade Alian\u00e7a Ambiental Estrat\u00e9gica<\/b> como reconhecimento formal de suas a\u00e7\u00f5es.<\/p>\n<p>De acordo com Lohanne Freitas, analista de Sustentabilidade da FIEMG, o OLIMPA se diferencia de outras iniciativas de sustentabilidade corporativa por integrar esporte, meio ambiente e responsabilidade social em um modelo de mobiliza\u00e7\u00e3o territorial, com ampla coopera\u00e7\u00e3o interinstitucional.<\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<p>                            <bsp-figure class=\"Figure\" id=\"image-800000\"><br \/>\n    <button class=\"containerImg\"><\/p>\n<p>    <a class=\"AnchorLink\" title=\"image-800000\" name=\"image-800000\"\/><\/p>\n<picture><source type=\"image\/webp\" width=\"1000\" height=\"563\" srcset=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/afe05f1\/2147483647\/strip\/true\/crop\/1600x901+0+165\/resize\/568x320!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F81%2Fcb%2Fd37b31a04ffc8420f2b943b4f539%2Folimpa-183.png 568w,https:\/\/medias.itatiaia.com.br\/dims4\/default\/ee901f7\/2147483647\/strip\/true\/crop\/1600x901+0+165\/resize\/768x432!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F81%2Fcb%2Fd37b31a04ffc8420f2b943b4f539%2Folimpa-183.png 768w,https:\/\/medias.itatiaia.com.br\/dims4\/default\/867527b\/2147483647\/strip\/true\/crop\/1600x901+0+165\/resize\/1000x563!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F81%2Fcb%2Fd37b31a04ffc8420f2b943b4f539%2Folimpa-183.png 1000w\"\/><source width=\"1000\" height=\"563\" srcset=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/c87e69c\/2147483647\/strip\/true\/crop\/1600x901+0+165\/resize\/1000x563!\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F81%2Fcb%2Fd37b31a04ffc8420f2b943b4f539%2Folimpa-183.png\"\/><\/picture>\n<p>    <\/button><\/p>\n<div class=\"Figure-content\"><figcaption class=\"Figure-caption\">\n<p>Caminhada Ecol\u00f3gica no in\u00edcio do projeto OLIMPA 2024 em Pouso Alegre-MG<\/p>\n<\/figcaption><\/div>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<p>Ap\u00f3s o sucesso em Pouso Alegre por dois anos consecutivos, o OLIMPA ser\u00e1 expandido em 2026 para v\u00e1rias regi\u00f5es de Minas Gerais, incluindo incluindo Belo Horizonte, Betim, Contagem, Santa Luzia, Vespasiano, Ipatinga, Tim\u00f3teo, Concei\u00e7\u00e3o do Mato Dentro, Mariana, Ouro Preto, Itabirito, Itabira, Ouro Branco, Congonhas, Jo\u00e3o Monlevade, Itatiaiu\u00e7u, Juiz de Fora, Cataguases, Montes Claros, Uberl\u00e2ndia, Ita\u00fana, Divin\u00f3polis, Pouso Alegre, Po\u00e7os de Caldas, Extrema, Tr\u00eas Cora\u00e7\u00f5es, Tr\u00eas Pontas e Varginha.<\/p>\n<h2><b>Atividades que engajam colaboradores e comunidades<\/b><\/h2>\n<p>Lohanne explica que o projeto convida ind\u00fastrias a atuarem nos territ\u00f3rios onde est\u00e3o inseridas, por meio de a\u00e7\u00f5es socioambientais, esportivas e educativas que envolvem comunidades e deixam um legado concreto.<\/p>\n<p>Entre as atividades socioambientais est\u00e3o o plantio de mudas, a coleta de res\u00edduos de ruas e rios e a destina\u00e7\u00e3o correta de materiais recicl\u00e1veis. No campo esportivo, o programa inclui caminhadas ecol\u00f3gicas, pedal com plantio, canoagem ecol\u00f3gica e corrida de orienta\u00e7\u00e3o com mapas e b\u00fassolas, adaptadas conforme a realidade local.<\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<p>                            <bsp-figure class=\"Figure\" id=\"image-030000\"><br \/>\n    <button class=\"containerImg\"><\/p>\n<p>    <a class=\"AnchorLink\" title=\"image-030000\" name=\"image-030000\"\/><\/p>\n<picture><source type=\"image\/webp\" width=\"1000\" height=\"563\" srcset=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/8a144dc\/2147483647\/strip\/true\/crop\/416x234+0+76\/resize\/568x320!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F6f%2Fac%2F3a7e56ca40cdb1fbb36b6c2503c4%2Fcaptura-de-tela-2024-12-03-154953.png 568w,https:\/\/medias.itatiaia.com.br\/dims4\/default\/cffff1b\/2147483647\/strip\/true\/crop\/416x234+0+76\/resize\/768x432!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F6f%2Fac%2F3a7e56ca40cdb1fbb36b6c2503c4%2Fcaptura-de-tela-2024-12-03-154953.png 768w,https:\/\/medias.itatiaia.com.br\/dims4\/default\/df9a553\/2147483647\/strip\/true\/crop\/416x234+0+76\/resize\/1000x563!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F6f%2Fac%2F3a7e56ca40cdb1fbb36b6c2503c4%2Fcaptura-de-tela-2024-12-03-154953.png 1000w\"\/><source width=\"1000\" height=\"563\" srcset=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/a7aea04\/2147483647\/strip\/true\/crop\/416x234+0+76\/resize\/1000x563!\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F6f%2Fac%2F3a7e56ca40cdb1fbb36b6c2503c4%2Fcaptura-de-tela-2024-12-03-154953.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"Image\" alt=\"OLIMPA IEL FIEMG\" width=\"1000\" height=\"563\" src=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/a7aea04\/2147483647\/strip\/true\/crop\/416x234+0+76\/resize\/1000x563!\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F6f%2Fac%2F3a7e56ca40cdb1fbb36b6c2503c4%2Fcaptura-de-tela-2024-12-03-154953.png\" loading=\"lazy\"\/><\/p>\n<\/picture>\n<p>    <\/button><\/p>\n<div class=\"Figure-content\"><figcaption class=\"Figure-caption\">\n<p>Colaboradores participam de oficinas socioambientais no OLIMPA<\/p>\n<\/figcaption><\/div>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<p>J\u00e1 as a\u00e7\u00f5es educativas envolvem capacita\u00e7\u00e3o ESG para colaboradores, oficinas em escolas, quizzes ambientais, cards informativos sobre datas comemorativas e atividades l\u00fadicas, como par\u00f3dias e gritos de guerra com tem\u00e1tica ambiental.<\/p>\n<p>\u201cAs a\u00e7\u00f5es esportivas, sociais e educativas s\u00e3o planejadas para gerar impacto concreto na comunidade, desde o plantio de mudas at\u00e9 oficinas socioambientais em escolas, incentivando empresas e colaboradores a participarem ativamente\u201d, conta a especialista \u00e0 <b>Itatiaia<\/b>.<\/p>\n<p>O programa tamb\u00e9m organiza eventos como abertura online para alinhamento inicial, capacita\u00e7\u00e3o ESG (sigla em ingl\u00eas para Ambiental, Social e Governan\u00e7a), caminhadas ecol\u00f3gicas, pedal com plantio, canoagem, oficinas socioambientais em escolas e o evento de encerramento com entrega do Trof\u00e9u OLIMPA e do Selo Sustentabilidade Alian\u00e7a Ambiental Estrat\u00e9gica.<\/p>\n<h2><b>Contribui\u00e7\u00e3o para os Objetivos de Desenvolvimento Sustent\u00e1vel (ODS)<\/b><\/h2>\n<p>De acordo com Lohanne, o OLIMPA 2026 contribui diretamente para os ODS da Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas (ONU).<\/p>\n<p>O programa incentiva o uso consciente da \u00e1gua, a redu\u00e7\u00e3o da polui\u00e7\u00e3o e a reutiliza\u00e7\u00e3o sustent\u00e1vel (ODS 6); promove a redu\u00e7\u00e3o de res\u00edduos, a mobilidade sustent\u00e1vel e a melhoria da qualidade ambiental urbana (ODS 11); refor\u00e7a a conscientiza\u00e7\u00e3o e pr\u00e1ticas que diminuem as emiss\u00f5es de carbono (ODS 13); apoia o reflorestamento, a recupera\u00e7\u00e3o ambiental e a preserva\u00e7\u00e3o da biodiversidade (ODS 15); e fortalece a colabora\u00e7\u00e3o entre empresas, governos e comunidades, ampliando o impacto sustent\u00e1vel das a\u00e7\u00f5es (ODS 17).<\/p>\n<h2><b>O valor do Selo Sustentabilidade Alian\u00e7a Ambiental<\/b><\/h2>\n<p>Lohanne diz que o <b>Selo Sustentabilidade Alian\u00e7a Ambiental Estrat\u00e9gica<\/b> reconhece formalmente empresas que implementam a\u00e7\u00f5es volunt\u00e1rias socioambientais, gerando diferencia\u00e7\u00e3o no mercado, confian\u00e7a de consumidores, acesso a novos clientes, redu\u00e7\u00e3o de riscos e fortalecimento da imagem corporativa. Segundo a analista, o Selo proporciona \u00e0s empresas uma s\u00e9rie de benef\u00edcios, entre eles:<\/p>\n<ul>\n<li>Diferencia\u00e7\u00e3o no mercado e conquista da confian\u00e7a dos consumidores;<\/li>\n<li>Acesso a novos mercados e clientes, redu\u00e7\u00e3o de riscos e contribui\u00e7\u00e3o para a sustentabilidade global;<\/li>\n<li>Melhoria da imagem corporativa e acompanhamento das tend\u00eancias globais ESG;<\/li>\n<li>Fomento, visibilidade e credibilidade da atua\u00e7\u00e3o da empresa no estado;<\/li>\n<li>Valoriza\u00e7\u00e3o dos projetos socioambientais por meio da valida\u00e7\u00e3o t\u00e9cnica da SEMAD e FIEMG\/IEL MG;<\/li>\n<li>Visibilidade dos projetos atrav\u00e9s da plataforma IDE-SISEMA e site oficial da Alian\u00e7a Ambiental;<\/li>\n<li>Apoio do IEL na gest\u00e3o, avalia\u00e7\u00e3o e monitoramento dos projetos socioambientais;<\/li>\n<li>Integra\u00e7\u00e3o das empresas ao movimento mundial associado \u00e0s pr\u00e1ticas ESG e cria\u00e7\u00e3o de uma rede de experi\u00eancias.<\/li>\n<\/ul>\n<p>\u201cO selo fortalece a preserva\u00e7\u00e3o ambiental, valoriza os projetos das empresas e amplia a visibilidade das iniciativas junto a governos e comunidades\u201d, diz Lohanne.<\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<p>                            <bsp-figure class=\"Figure\" id=\"image-a60000\"><br \/>\n    <button class=\"containerImg\"><\/p>\n<p>    <a class=\"AnchorLink\" title=\"image-a60000\" name=\"image-a60000\"\/><\/p>\n<picture><source type=\"image\/webp\" width=\"1000\" height=\"563\" srcset=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/6d1abf2\/2147483647\/strip\/true\/crop\/737x415+84+0\/resize\/568x320!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F59%2F80%2F85774c404db9a34949d4c84c90e8%2Folimpa-2-1024x415.png 568w,https:\/\/medias.itatiaia.com.br\/dims4\/default\/6aea425\/2147483647\/strip\/true\/crop\/737x415+84+0\/resize\/768x432!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F59%2F80%2F85774c404db9a34949d4c84c90e8%2Folimpa-2-1024x415.png 768w,https:\/\/medias.itatiaia.com.br\/dims4\/default\/e568c50\/2147483647\/strip\/true\/crop\/737x415+84+0\/resize\/1000x563!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F59%2F80%2F85774c404db9a34949d4c84c90e8%2Folimpa-2-1024x415.png 1000w\"\/><source width=\"1000\" height=\"563\" srcset=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/a1eb4c5\/2147483647\/strip\/true\/crop\/737x415+84+0\/resize\/1000x563!\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F59%2F80%2F85774c404db9a34949d4c84c90e8%2Folimpa-2-1024x415.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"Image\" alt=\"OLIMPA IEL FIEMG\" width=\"1000\" height=\"563\" src=\"https:\/\/medias.itatiaia.com.br\/dims4\/default\/a1eb4c5\/2147483647\/strip\/true\/crop\/737x415+84+0\/resize\/1000x563!\/quality\/90\/?url=https%3A%2F%2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com%2Fbrightspot%2F59%2F80%2F85774c404db9a34949d4c84c90e8%2Folimpa-2-1024x415.png\" loading=\"lazy\"\/><\/p>\n<\/picture>\n<p>    <\/button><\/p>\n<div class=\"Figure-content\"><figcaption class=\"Figure-caption\">\n<p>OLIMPA oferece reconhecimento oficial para empresas comprometidas com sustentabilidade e ESG<\/p>\n<\/figcaption><\/div>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<p>A especialista destaca que o projeto visa promover a uni\u00e3o das ind\u00fastrias mineiras e o aumento do desempenho socioambiental local, atrav\u00e9s de a\u00e7\u00f5es socioambientais esportivas que visam atender os desafios sociais e ambientais locais, fomentando o alcance das metas dos ODS da ONU e acompanhando as tend\u00eancias ESG, por meio de projetos socioambientais volunt\u00e1rios. <\/p>\n<p>\u201cO OLIMPA proporciona benef\u00edcios maiores para o meio ambiente, auxilia as empresas a reterem m\u00e3o de obra, fortalecimento da marca e diferencial competitivo, al\u00e9m de refor\u00e7ar o compromisso das empresas no campo da sustentabilidade, deixando uma visibilidade positiva da comunidade em rela\u00e7\u00e3o a empresa\u201d, conclui Lohanne.<\/p>\n<p><bsp-list-loadmore class=\"PageListStandardG\" data-module=\"\" data-show-loadmore=\"true\" data-list-title-size=\"3\" data-list-description-size=\"3\"><\/p>\n<p>    <a class=\"AnchorLink\" title=\"leia-tambem\" name=\"leia-tambem\"\/><\/p>\n<p><\/bsp-list-loadmore><\/p><\/div>\n<p><script>\n  window.fbAsyncInit = function() {\n      FB.init({\n              appId : '1447052969554341',\n          xfbml : true,\n          version : 'v2.9'\n      });\n  };\n  (function(d, s, id){\n     var js, fjs = d.getElementsByTagName(s)[0];\n     if (d.getElementById(id)) {return;}\n     js = d.createElement(s); 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A iniciativa, organizada pelo Instituto Euvaldo Lodi (IEL) em parceria com o Servi\u00e7o Social da Ind\u00fastria (Sesi), a Federa\u00e7\u00e3o das&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-18372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OLIMPA 2026 oferecer\u00e1 reconhecimento oficial para empresas por a\u00e7\u00f5es socioambientais -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficialnoticias.com\/?p=18372\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OLIMPA 2026 oferecer\u00e1 reconhecimento oficial para empresas por a\u00e7\u00f5es socioambientais -\" \/>\n<meta property=\"og:description\" content=\"O OLIMPA \u00e9 um programa que une empresas, comunidades e governos em a\u00e7\u00f5es socioambientais, esportivas e educativas, com o objetivo de promover sustentabilidade, engajamento corporativo e impacto positivo nos territ\u00f3rios onde as ind\u00fastrias est\u00e3o inseridas. A iniciativa, organizada pelo Instituto Euvaldo Lodi (IEL) em parceria com o Servi\u00e7o Social da Ind\u00fastria (Sesi), a Federa\u00e7\u00e3o das...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oficialnoticias.com\/?p=18372\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T16:26:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T16:26:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oficialnoticias.com\/wp-content\/uploads\/2025\/10\/urlhttps3A2F2Fk2-prod-radio-itatiaia.s3.us-east-1.amazonaws.com2Fbrightspot2F682F9c2F23f14d.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Luana Gon\u00e7alves\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta 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